Apollo Email Format Samples & Best Practices for Cold Outreach
If you’re using Apollo.io for outreach, a well-crafted Apollo email format can dramatically boost your reply and conversion rates. It’s not just about personalization—it’s a science combining timing, tone, structure, and subject lines. In this post, you’ll find multiple sample email formats tailored to fit Apollo’s template system including dynamic variables, A/B tests, sequence steps, and subject lines that drive opens and replies. Whether you’re initiating contact or following up, these templates will align with both human readers and algorithmic filters.
Apollo provides a streamlined workflow for creating and managing email templates. You can easily add dynamic fields, save and edit templates, and integrate them into multi-step sequences.
Sample Apollo Email Formats That Convert
Initial Cold Outreach Template
Subject: Quick question about ____________ {{company_name}}
Hi ____________ {{first_name}},
I came across ____________ {{company_name}} and noticed you’ve been doing impressive work in ____________ {{industry}}. I’m ____________ [Your Name] at ____________ [Your Company], and we help companies like yours streamline ____________ {{pain_point}}.
Would love to share a quick idea that might help you boost [benefit/outcome].
Would you be open to a short call this week?
Best,
____________ [Your Name]
________________________ [LinkedIn Profile]
First Follow-Up (Day 4) – Apollo Sequence
Subject: Re: Quick question about ____________ {{company_name}}
Hey ____________ {{first_name}},
Just wanted to bump this back up—happens a lot in inboxes. We helped ____________ [Client Company] increase [metric] by ____________ [X%]—curious if that might be valuable for ____________ {{company_name}}.
Happy to chat or send over more info.
Cheers,
____________ [Your Name]
Second Follow-Up (Day 7) – Apollo Sequence
Subject: ____________ {{first_name}}, can I share a case study?
Hey ____________ {{first_name}},
I know schedules fill up fast—mind if I share a 2‑minute case study that’s relevant to ____________ {{company_name}}?
Let me know if it’s cool to send over now.
Thanks,
____________ [Your Name]
Final Break-Up Email (Day 14)
Subject: Final thought for ____________ {{company_name}}
Hey ____________ {{first_name}},
Understand you’re busy. If now isn’t the right time, no worries. I’m happy to reconnect later—just say the word.
Wishing you and ____________ {{company_name}} continued success!
Best,
____________ [Your Name]
