Advertisement Contract Format
Whether running a marketing agency, partnering with influencers, or placing ads in print or digital media, having a solid advertisement contract format is essential. These agreements clearly outline the terms, payment details, ad specifications, and timelines between the advertiser and publisher or content creator. A well-drafted ad contract prevents miscommunication and protects both parties legally. In this post, you’ll find different ad contract templates—from traditional newspaper ads to digital sponsorships—so you can easily choose and customize the one that fits your needs.
Basic Advertisement Contract Format (General Use)
Advertisement Contract Agreement
This Agreement is made on _______________ [Date], between:
Advertiser Name: _______________ [Full Name/Company Name]
Publisher Name: _______________ [Publisher/Media Agency Name]
1. Advertisement Details
Type of Ad: _______________ [Print / Digital / Outdoor / Social Media]
Ad Description: _________________________
Placement Location: _____________________
Start Date: __________ End Date: __________
Frequency: _______________ [e.g., One-Time, Weekly, Monthly]
2. Payment Terms
Total Fee: $_________
Payment Due: _______________ [Insert Date or Terms]
Late Fee: $_________ per [Day/Week]
3. Responsibilities
Advertiser shall provide final creative material by __________ [Date].
Publisher agrees to place ad as scheduled above.
4. Cancellation Policy
_______________ [Details regarding notice period and refund eligibility]
5. Signatures
_______________________
Advertiser Signature
_______________________
Publisher Signature
Date: _______________
TV/Radio Advertisement Contract Format
Broadcast Advertising Agreement
This contract is entered into on __________ [Date], by:
Advertiser: ______________ [Company Name]
Broadcasting Channel/Station: ______________ [TV or Radio Station Name]
1. Campaign Details
Ad Duration: ______________ [30 seconds / 60 seconds, etc.]
Number of Airings: ______
Time Slots: ______________ [e.g., Primetime, Morning, etc.]
Broadcast Dates: From ______________ [Start Date] to ______________ [End Date]
2. Creative Submission
Advertiser will deliver the final audio/video content by ______________ [Submission Date].
3. Fees & Payment
Total Cost: $_________
Payment Schedule: ______________ [Full/Installments]
Late Payment Penalty: $_________
4. Legal & Usage Rights
Advertiser retains rights to content; broadcaster is licensed to air it for the contract period only.
5. Signatures
______________ [Advertiser Name & Signature]
[Broadcast Station Rep Name & Signature]
Date: __________
Digital Advertisement Contract Format (Website or App)
Online Advertising Agreement
This Agreement is made on [Date], between:
Advertiser: ______________ [Name/Company]
Website/App Owner: ______________ [Publisher Name]
1. Ad Details
Ad Type: ______________ [Banner / Pop-up / Sponsored Post / Sidebar Ad]
Placement: ______________ [Homepage, Blog Page, Sidebar, etc.]
Impression or Duration-Based?: ______________ [Choose One]
Start Date: _______ End Date: _______
2. Creative Requirements
Size & Format: ______________ [e.g., 728×90 banner, JPG/PNG/GIF]
Submission Deadline: ______________ [Insert Date]
3. Compensation
Total Cost: $_________
CPM/Flat Rate: ______________ [Specify Model]
Invoice Due: ______________ [Date]
4. Performance Tracking
Reports shared ______________ [Weekly/Monthly] via ______________ [Email/Dashboard].
5. Terms & Termination
Early termination requires ________ [X] days’ notice. Refund policy ______________ [if any].
6. Signatures
______________ [Advertiser Name/Signature]
______________ [Publisher Name/Signature]
Date: ___________
Influencer Advertisement Contract Format
Influencer Advertising Agreement
This Agreement is between:
Brand/Advertiser: ________________ [Company Name]
Influencer: ________________ [Full Name, Handle: @_____]
1. Campaign Overview
Product/Service Promoted: ___________________
Platform(s): ________________ [Instagram, YouTube, TikTok, etc.]
Content Type: ________________ [Stories, Reels, Video, Static Post]
Post Deadline: ___________ [Date]
2. Compensation
Flat Rate: $_________
Payment Terms: ________________ [Upon Completion / 50-50 Split]
Bonus (if applicable): $_________
3. Content Rights
Brand may reuse content for up to [90/180] days for marketing purposes.
4. FTC Compliance
Influencer agrees to use appropriate disclosures (e.g., #ad, #sponsored).
5. Signatures
________________ [Advertiser Name/Signature]
________________ [Influencer Name/Signature]
Date: ___________
Newspaper/Magazine Advertisement Contract Format
Print Advertisement Contract
Advertiser Name: ___________________
Publication Name: ___________________
1. Ad Details
Ad Size: ______________ [Full Page, Half Page, etc.]
Color: ______________ [B/W or Color]
Edition/Circulation Area: ______________ [e.g., Sunday, Metro Area]
Issue Dates: ______________ [From – To]
2. Ad Design Submission
Deadline: ______________ [Insert Date]
Format Required: ______________ [PDF, High-Res Image, etc.]
3. Pricing
Rate per Insertion: $_________
Total Inserts: _______
Discount (if any): _______
4. Cancellation Terms
Cancellations require ______________ [72 hours] notice. No refund after press deadline.
5. Signatures
Advertiser: ___________________
Publisher: ___________________
Date: ____________
Outdoor Billboard Advertisement Contract Format
Outdoor Advertising Agreement
Entered on: ______________ [Date]
Between______________ [Advertiser] and ______________ [Outdoor Advertising Company]
1. Location Details
Billboard Location: ___________________________
Type: ______________ [Digital / Static]
Visibility Direction: ______________ [Northbound, Southbound, etc.]
2. Campaign Info
Display Start: ___________
Display End: ____________
Rotation Schedule (Digital Only): [Yes/No]
3. Fee & Payment Terms
Total Fee: $________
Deposit: $________
Balance Due: ______________ [Insert Date]
4. Responsibilities
Advertiser provides artwork by ______________ [Insert Date].
The vendor is responsible for installation and maintenance.
5. Signatures
______________ [Advertiser Name/Signature]
______________ [Vendor Name/Signature]
Date: ___________
Final Thoughts
The proper advertisement contract format protects your business and ensures trust and clarity. Whether you’re advertising online, in print, through influencers, or outdoor media, choose a format that fits your campaign and legal needs. Use these templates as a foundation and tailor them with your specific terms or local legal advice.
