Braze Email Format Templates & Examples For Campaign Success

When it comes to building personalized, scalable, and effective email campaigns, Braze email format plays a key role in getting results. Whether you’re running a welcome series, cart abandonment reminder, or re-engagement flow, using the right Braze email format ensures smooth rendering, high deliverability, and better engagement. In this guide, we’ll walk you through multiple sample formats used within Braze, from basic HTML layouts to Liquid templating examples, giving you the foundation to build impactful campaigns that meet user intent and perform across devices.

Braze Email Format Templates

Basic Welcome Email Format in Braze (HTML + Liquid)

<!DOCTYPE html>

<html>

<head>

<title>Welcome to [Brand Name]</title>

</head>

<tr>

<tr>

<h2>Welcome {{${first_name}}}!</h2>

<p>Thanks for signing up with <strong>[Brand Name]</strong>. We’re excited to have you on board!</p>

<p><a href=”{{${cta_link}}}” style=”background-color: #007bff; color: #fff; padding: 10px 20px; text-decoration: none;”>Get Started</a></p>

<p>If you have questions, reply to this email or visit our <a href=”[Help Center URL]”>Help Center</a>.</p>

</td>

</tr>

</table>

</td>

</tr>

</table>

</body>

</html>

Use case: New user onboarding
Personalized with: {{${first_name}}}, {{${cta_link}}}

Abandoned Cart Email Using Braze Personalization

<h2>Still thinking it over, {{${first_name}}}? 🛒</h2>

<p>You left some great items in your cart:</p>

{% for item in cart_items %}

<strong>{{item.name}}</strong> – ${{item.price}}<br>

</div>

{% endfor %}

<p><a href=”{{${cart_url}}}” style=”padding: 10px 20px; background-color: #28a745; color: #fff;”>Complete Your Purchase</a></p>

Use case: Abandoned cart recovery
Dynamic content: Loop over cart items using Liquid logic

Newsletter Email Layout for Braze

<h1 style=”color: #333;”>This Month’s Highlights 📬</h1>

<ul>

<li><a href=”{{${article_1_url}}}”>{{${article_1_title}}}</a></li>

<li><a href=”{{${article_2_url}}}”>{{${article_2_title}}}</a></li>

<li><a href=”{{${article_3_url}}}”>{{${article_3_title}}}</a></li>

</ul>

<p>Want more updates? <a href=”{{${preference_center_url}}}”>Manage your preferences</a>.</p>

Use case: Monthly newsletters
Modular design: Replaceable article blocks with Liquid variables

Transactional Email Format (Order Confirmation)

<h2>Thank you for your order, {{${first_name}}}!</h2>

<p>Order #{{${order_id}}} has been confirmed.</p>

<tr>

<th align=”right”>Price</th>

</tr>

{% for product in order_items %}

<tr>

<td>{{product.name}}</td>

<td align=”right”>${{product.price}}</td>

</tr>

{% endfor %}

</table>

<p>Total: <strong>${{${order_total}}}</strong></p>

<p><a href=”{{${order_details_url}}}”>View your order</a></p>

Use case: E-commerce order confirmation
Smart personalization: Order summary and looped items

Re-Engagement Email Format

<h2>We miss you, {{${first_name}}}!</h2>

<p>It’s been a while since we last saw you. Come back and enjoy 20% off your next order.</p>

<p><a href=”{{${return_url}}}” style=”background: #ff6600; padding: 12px 24px; color: #fff;”>Claim Your Discount</a></p>

<p>Your coupon code: <strong>{{${coupon_code}}}</strong></p>

Use case: Winback/re-engagement campaigns
Conversion-focused: CTA, dynamic coupon code, and personal greeting

Feedback Request Email Format

<h2>How was your experience, {{${first_name}}}?</h2>

<p>We’d love your feedback. Tell us what you think and help us improve.</p>

<p><a href=”{{${feedback_form_url}}}” style=”padding: 10px 20px; background-color: #0056b3; color: #fff;”>Leave Feedback</a></p>

Use case: Post-purchase or post-service follow-up
Encourages engagement: Survey or feedback form link

Final Tips for Using Braze Email Formats

Use Liquid tags to personalize content dynamically
Always test in preview and QA across devices
Use fallback values (e.g., {{${first_name | default: “there”}}}) for missing data
Stick to mobile-first responsive layouts
Use double opt-in confirmation emails to ensure inbox placement

Braze Email Format Templates & Examples for Campaign Success